A Squeeze of Lime


PR, Marketing, Business & Social Media

I wouldn’t normally shake hands with everyone in the doctor’s surgery…

by Simon on February 9, 2010

…not to be unfriendly but it doesn’t seem like a great idea.

Multicoloured hand prints

That's a lot of hands...

So is the new self-service check in system a touch screen too far? On the plus side it saves a bit of time, a good thing I’m sure you’d agree, I’m all for improved customer service.

Oh well, I’m sure the bugs are loving it…

Hopefully by the time I go again there’ll be an antibacterial hand gel dispenser on hand and a “Thank you for checking in – now cleanse your hands” message on the screen.

End to end thinking is always a good idea in product development / customer service improvement. Maybe I’m just being paranoid – what do you think?

Photo credit: John-Morgan

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What’s the point of your blog?

by Simon on January 21, 2010

Keeping your blog relevant is not an easy thing to do. The commitment to blogging while trying to do the other million and one job’s you have to do should not be underestimated. Who’s even looking anyway? Well I’m no TV presenter or camera operator however I think it’s important to show your face every now and then. As far as I’m concerned homemade is good.

When we try too hard to sell ourselves it can all look a bit contrived and social media should be immediate. Corporate work is an entirely different matter though.

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Interactive is the new TV.

November 6, 2009

Have a look at this film production specifically for internet not TV put on the internet.
Some interesting comments on how online video is changing and developing.
So far we have not done a lot more than put TV on the internet, but some innovators are starting to take advantage of all the possibilities offered by the [...]

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Get your message accross – try keeping more of it to yourself!

September 24, 2009

Usually when we are excited about a new project we have lots to say about it. We are enthusiastic and want to tell you all about the marvellous things on offer – this is great. We need to love and believe in our product in order to sell it.
Trouble is our audience insn’t in love [...]

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Applying for a new job?

August 21, 2009

How to avoid blending in to a cloud of CV’s
Today I helped a close friend apply for a job. Both of us are in management roles and have seen many job applications and CV’s before.
Sometimes you get the most fantastic person in the world. On paper it all seems too good to be true so [...]

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Community & Business

August 3, 2009

Business is about all sorts of skills and one of them is understanding others and helping them sort out what’s important to drive their business forward.
Working in a Marketing Consultancy gives me a fantastic opportunity to work with so many different people who have many different objectives. I like encouraging them to take the steps [...]

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Video book review – The Dip by Seth Godin

July 31, 2009

I popped into Borders last week and picked up a copy of The Dip by Seth Godin. It’s a very quick, very motivational read 7/10. Here’s a quick review.

Video Book Review of The Dip from Simon Mason on Vimeo.

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Please release me, let me go…

July 30, 2009

If you’re a phone/broadband/sateliteTV or other subscribtion based service I realise that you don’t want me to leave.
But here’s the thing. Make it easy for me to leave and I might just come back later. Make it hard for me to leave and I won’t. Make it really hard for me to leave and I’ll [...]

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Easy Target?

July 29, 2009

Can I filter incoming communication or am I becoming an easy target?
The emergence of more and more free media with the option to subscribe and unsubscribe as and when I choose is a fabulous thing. I can select my news feed and my entertainment when I want it where I want it. I have total [...]

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Think big and plan to be remarkable.

July 29, 2009

In 1948 David Ogilvy made a list of five dream clients for his then two day old advertising agency:
General Foods
Bristol-Myers
Campbell Soup Company
Lever Brothers
Shell
Quite a list for a 37 year old who had never worked in advertising.
The thing is he gave himself a deadline of 1960 to win these clients – a twelve year plan – [...]

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