Keep it Simple
Usually when we are excited about a new project we have lots to say about it. We are enthusiastic and want to tell you all about the marvellous things on offer – this is great. We need to love and believe in our product in order to sell it.
Trouble is our audience insn’t in love with our product (at least not yet). So when it comes to getting your message across less is more. What is the simplest way to communicate you information? If you can visualise something and break it down in to easy steps the idea can be presented successfully.
Test your message and get some feedback.
You can always save some information for later. When you are selling something there will be a second chance to tell your potential audience more so don’t panic you don’t have to get all 101 features and benefits in the first e-mail. Take your strongest points and keep building upon them with your second or third e-mail, letter or call. This way you have something new to talk about rather than pushing the same thing over and over.
It’s old advice but it’s good advice – keep it simple!
Photo credit: schatz
