Think big and plan to be remarkable.

July 29, 2009

In 1948 David Ogilvy made a list of five dream clients for his then two day old advertising agency:
General Foods
Bristol-Myers
Campbell Soup Company
Lever Brothers
Shell
Quite a list for a 37 year old who had never worked in advertising.
The thing is he gave himself a deadline of 1960 to win these clients – a twelve year plan – [...]

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Want to be an intern? Here’s a few pointers.

July 28, 2009

It’s intern time of year! I’ve recently been approached by a few students who are interested in gaining an internship in a marketing/pr agency.
Their enthusiasm is to be commended – it’s great to be approached by young people who realise that they have to knock on a few doors and not just sit around waiting [...]

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Planning for success!

July 23, 2009

I offered free advice to four companies over the last three weeks.
Why?
Firstly this is good business practice. The method of assessing and appraising business based only on web presence allows you to offer completely unbiased advice. You can truly see the business from the customer perspective. We are also building relationships here.
As Lime Cube Marketing [...]

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Does ebay agree with Chris Anderson?

July 7, 2009

I’d been looking forward to the publication of Free by Chris Anderson today and I have started reading it for free at Scribd.com if I really like it I might even buy a hard copy – probably not but that’s the whole point of the book. A few people will buy it, this supports the [...]

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Go with the flow

June 30, 2009

Meeting in the most unusual circumstances.
A friend of mine was entertaining Unnur Palma an Icelandic Fitness Professional in the UK. I was asked if my family could throw together some food for an impromptu BBQ in our garden on such a pleasant British Summer evening!!!
I was selected no doubt for the fantastic views from our [...]

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Wave will change things, but what and how?

June 26, 2009

Since first watching the preview of google wave from the IO conference I can’t get it out of my head. What does it mean for marketers? What will it do to e-mail marketing? What will be important.
The big concern for marketers (as expressed by Mitch Jopel on Six Pixels of Separation (essential listening by the [...]

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Your best price isn’t your best marketing.

May 6, 2009

Wow look – another shop with a sale on.
When you work on your marketing is your aim to blend in as much as possible? I’m starting to think this is the objective of most retailers.
Take a walk down your nearest high street, or search online for a product. It is a safe bet that all [...]

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Social media puts your customer service level on a mile high billboard.

April 27, 2009

I blogged here about the importance of customer service to your marketing. This is a generally accepted truth – get your service delivery right before worrying about marketing, otherwise the customers you get will soon go away again and they will tell their friends not to waste their time buying from you so it will [...]

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Stick to your manifesto, because your customers can vote anytime they choose.

April 22, 2009

They say a week is a long time in politics – maybe this is at the root of the image problem governments and politicians of all hues face. Several major U turns occurred in today’s budget. I’m not interested in getting into the politics of this. Instead consider the marketing lessons.
Politicians have very low levels [...]

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One simple way you can use twitter for marketing now.

April 1, 2009

There is a lot of discussion about how to integrate twitter into your marketing plans. Here is one very simple thing you can do:
Frst and foremost twitter is a channel and you can use it as such to communicate with your existing customers.
First open up a new twitter account which you will use only for [...]

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