Spent any time with a small child recently? Got tired of them asking “why, but why, why, why” to just about anything you ask them to do. Or have you noticed how much more likely they are to listen if you give them a simple explanation?
Guess what, we never grow out of this, we just learn not to ask all the time.
Consider these two signs -
Which is more effective? The simple addition of a reason to act increases the impact of the request.
This has an effect on a lot of what we do when interacting with our customers.
Give them the why.
- Buy now – because the offer ends next week
- Out of stock – due to huge demand
- Don’t cross this line – because you might fall under the train
- Fill in this form – so we can send you offers
Every time you ask a prospect or customer to do something give them a simple reason why it will benefit them – even if it seems obvious. Why? Because it will uplift your sales and improve your customer’s experience a little bit.
Photo credit: Banalities
